Your Annual CRM Call to Action for 2020
I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven...
Why Loyalty Programs Don’t Work…
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured...
How Anyone can Build a Custom Data Analytics Dashboard
If you could carve out an hour a month for analysis in order to save a dozen hours of work, the one-hour investment would be worth it, right? How about if that same hour led to crucial details about your sales trends and customers insights? On top of all that, what if...
3 Marketing Tips for Breweries, Wineries, Cideries, & Distilleries
The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over the past few years. Just opening a new location has been a major event that has typically generated a lot of buzz and received...Salesforce Heads North
This merger has just occurred, but challenges persist moving forward. Benioff says that Tableau will operate independent of Salesforce and affirmed that this is a merger of two equals. This is rarely the case in mergers as power dynamics and even the slightest of differences can cause division between leaders in the merged companies. Time will tell how this deal will be remembered but one thing is certain which is that this will not be the last big software deal of the year.