by Mike Simmons | Mar 11, 2020 | Breweries, Charlotte, CMO, CRM, Entrepreneur, LDR BRD, Mike Simmons, Product Development, Salesforce, Small Business Owners, The WIMS Guide, Tom Schaefer, Tom Schaefer Jr, WIMS, Zoho, Zoho
The LDR BRD Mission: We help your business understand and connect with your customers by providing actionable intelligence on consumer behavior. We want you to really know your customers and your market. We give you the power to increase revenue, brand exposure, and...
by Mike Simmons | Dec 20, 2019 | Breweries, Charlotte, CRM, Entrepreneur, Technology, The WIMS Guide, Tom Schaefer Jr, WIMS, Zoho, Zoho
What are those letters? We’ll get to that later, I promise it’s worth the wait. In my previous post, I went on and on about how Loyalty systems don’t work. At the end of that piece, I explained that loyalty does work, it just seems the retail application was broken....
by Mike Simmons | Oct 15, 2019 | Charlotte, CRM, Entrepreneur, Small Business Owners, The WIMS Guide, Tom Schaefer Jr, WIMS
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured...
by Mike Simmons | Jul 30, 2019 | Networking, The WIMS Guide, Tom Schaefer, Tom Schaefer Jr, WIMS
You did it. You went dark. You ghosted. Pulled a professional Irish Goodbye. You haven’t spoken or been in touch with the majority of your network for some time. Could be a couple months, or even over a year. I know I’m guilty of it. You change careers/jobs, move...
by Mike Simmons | May 21, 2019 | Entrepreneur, Personal Development, Small Business Owners, Story Time, The WIMS Guide, Tom Schaefer Jr, WIMS, Young Professional
If you’re an entrepreneur, a sales professional, work within your city’s start-up ecosystem, or are a follower of one of the dozens of personal/professional growth coaches, chances are you’ve seen or heard of “10X”. This has become a hot term in the last...
