The WIMS Guide Archives - Page 9 of 15

Why Loyalty Programs Don’t Work…

by Mike Simmons | Oct 15, 2019 | Charlotte, CRM, Entrepreneur, Small Business Owners, The WIMS Guide, Tom Schaefer Jr, WIMS

As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured...

How Anyone can Build a Custom Data Analytics Dashboard

by Mike Simmons | Oct 8, 2019 | CRM, Entrepreneur, Mike Simmons, Small Business Owners, The WIMS Guide, WIMS, WIMSisms

If you could carve out an hour a month for analysis in order to save a dozen hours of work, the one-hour investment would be worth it, right? How about if that same hour led to crucial details about your sales trends and customers insights? On top of all that, what if...

3 Marketing Tips for Breweries, Wineries, Cideries, & Distilleries

by Mike Simmons | Oct 8, 2019 | Charlotte, CRM, Entrepreneur, Mike Simmons, PR, Small Business Owners, The WIMS Guide, WIMS

The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over the past few years. Just opening a new location has been a major event that has typically generated a lot of buzz and received...

Introduction to Kanban

by Mike Simmons | Sep 13, 2019 | Market Trends, Project Management, Technology, WIMS, WIMSisms, Young Professional, Zoho

Kanban holds an important value by taking ownership of your own life and fully understanding the power of this approach and is beneficial for those who embrace Kanban and those who study it. Tools are merely the instruments used to accomplish goals and since Kanban is a tool it can be used in varying degrees to reach goals, set new ones, and complete projects in more efficient ways.

Starting a Company: When Do You Quit Your Day Job?

by Mike Simmons | Sep 3, 2019 | Charlotte, Charlotte Business Group, Entrepreneur, Mike Simmons, Personal Development, Small Business Owners, The WIMS Guide, WIMS, Young Professional

At a recent Charlotte Business Group event I moderated a panel on entrepreneurship. We hit various topics that provided the audience with a ton of value, so I wanted to share some of the key takeaways from the discussion with you. The event featured a great group of...