by Mike Simmons | Oct 15, 2019 | Charlotte, CRM, Entrepreneur, Small Business Owners, The WIMS Guide, Tom Schaefer Jr, WIMS
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured...
