by Mike Simmons | Oct 30, 2019 | Entrepreneur, Jack Tompkins, Small Business Owners, The WIMS Guide, WIMS
By Jack Tompkins Avoid poor performance with some pour analytics! In the brewery/cidery/wine world, analytics can increase sales, improve customer insights, and most importantly, support and refine your gut instincts! Whether you sell through a taproom or you have the...
by Mike Simmons | Oct 15, 2019 | Charlotte, CRM, Entrepreneur, Small Business Owners, The WIMS Guide, Tom Schaefer Jr, WIMS
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured...
by Mike Simmons | May 1, 2018 | Charlotte, Client Spotlight, Nonprofit, The WIMS Guide, WIMS, WIMS Client Spotlight
The Center for Prevention Services (CPS) is a private, 501(c)3 non-profit organization, whose mission is to “promote healthy living and prevent addictions through integrated approaches to health.” The organization focuses on the “before.” Before substance use occurs,...
by Mike Simmons | Mar 3, 2018 | Client Spotlight, Entrepreneur, International Business, Product Development, Small Business Owners, The WIMS Guide, WIMS, WIMS Client Spotlight
Santa Tierra Mezcal is officially making its debut to sunny South Florida in Q2 2018! After dominating the ultra-competitive Mexican market and emerging as one of the best premium mezcales on the market, it was certainly time to expand to the U.S. The U.S. operation...
