Why Loyalty Programs Don’t Work…
As Marketers, one of the key metrics we follow is brand engagement, also known as Loyalty. We often talk about the size of a market, or how much market penetration a particular business or campaign has achieved. Loyalty is the measurement of how much of our captured...
Charlotte Fall Updates
Charlotte has established itself as a major economic powerhouse in the Southeast that is seeing increased investment and interest on a regional, national, and international scene. As companies continue their planning for 2020 and beyond, many in the Charlotte region continue to grow towards an even brighter future. The institutions in the city through public private partnerships are investing in the city’s institutions to continue to encourage investment and relocations to Charlotte.
3 Marketing Tips for Breweries, Wineries, Cideries, & Distilleries
The brewery and winery industries have been fortunate to have experienced a major boom in public interest along with media attention over the past few years. Just opening a new location has been a major event that has typically generated a lot of buzz and received...
Starting a Company: When Do You Quit Your Day Job?
At a recent Charlotte Business Group event I moderated a panel on entrepreneurship. We hit various topics that provided the audience with a ton of value, so I wanted to share some of the key takeaways from the discussion with you. The event featured a great group of...