Tag Archives: WIMS Inc.

Socializing in a Socially Distanced World by Evan Shirreffs

As young professionals, most of us are getting our careers started, attempting to make new friends outside of work, and networking for possible job opportunities that don’t involve surviving at the bottom of the totem poll at a 9-5. A lot of this socializing would typically come at happy hours and on weekends with visits to our favorite spots, but a huge disruption to the young professional lifestyle came with the onset of COVID-19. Our time to let loose became a time of added stress as we were pent up in our apartments, or even back home with our parents, as we waited for any sign of times returning to normal. One thing became clear as week after week brought new broken promises and spoiled expectations: the end of this mayhem was nowhere in sight, so we decided to make do in the meantime.

At first, this meant getting together with a small number of close friends for what normally would be pre-games. These gatherings still somewhat involved social distancing as our parents warned us that we couldn’t see them when we traveled back home if we were stupid enough to see other people, but the seed of times returning to normal was already planted.

At some point in the terrible reaction to the pandemic, the FOMO took over. Our cravings for those social settings that we so dearly missed slowly outgrew our fear of the pandemic. Naturally, we wanted to meet people and we wanted to try new things. As places began to re-open, we scrolled through social media, witnessing our friends start to go out again. Sparked by distrust of the conflicting news we received day in and day out, we were all soon flooding the doors of any place brave enough to host us. Whatever was open, we ran to with hopes of getting in before they reached capacity. We watched our favorite dance floor at Gin Mill reopen before regulations forced them to do table only seating. We saw an earlier last call at Sycamore with each passing evening, leaving us scrambling for a new place to go. We were devastated by a curfew put on the few thriving spots like Hoppin’ after a promise of brewery and bar re-openings that clearly came too soon.

After hearing news the other day of an additional 5 weeks being added to the Phase 2 protocol in North Carolina, I thought of how everything has unfolded over the past few months and pondered the next moves for some of these affected restaurants, bars, and breweries. In my research, I came across this excerpt regarding the “Real Economic Support That Acknowledges Unique Restaurant Assistance Needed to Survive (Restaurants) Act of 2020” that truly puts into perspective what these businesses have been going through and why relief is needed:

“Recent surveys found that COVID-19 has forced operators to lay off 91% of the hourly workforce and 70% of salaried employees. Only one in five restaurant owners subjected to state mandated dine-in shutdowns said they felt confident they could keep their restaurants running. The National Bureau of Economic Research predicts that only 15% of restaurants will be able to stay open if the COVID-19 pandemic lasts six months. All of this in an industry that already runs on extremely thin margins.”

While the circumstances appear dire, there is always hope and opportunities hidden within even the most chaotic of crises. There are strategies business owners and operators in this space can and are taking to make the best of the situation.

Following online research into the subject, I wanted to take things a step further to develop a better approach in which to help these businesses. I decided to reach out to a few business owners (primarily in Charlotte) to see how they maneuvered the past few months, learn how imposed laws have affected their businesses, determine what tactics are working, and hear about their expectations for the future. More to come soon…

Evan Shirreffs, MBA is a Business Analyst with WIMS Consulting a full-service marketing and sales agency operating primarily in Charlotte, NC and Miami, FL. WIMS has a service line dedicated to assisting restaurants, breweries, and bars with growing and scaling called LDR BRD.

Equity Crowdfunding Collaboration

WIMS Consulting has a collaboration to assist startups and well-established businesses with launching their equity crowdfunding campaigns. We partner with The Arora Project and Striders Group (the team that brings you DiscoverCLT and more, further details about each below) to deliver this unique offering. Not only will we help with the financial compliance component, but with the marketing, CRM, and PR as well to super charge your campaign’s effectiveness.

While we will assist companies across the USA, we are initially focused on Charlotte and Miami. The collaboration will assist with traditional crowdfunding campaigns as well. This initiative is designed as an ancillary and related focus to the WIMS Consulting Fund service line which supports private equity, venture capital, and family office funds with their own firms as well as their portfolio companies’.

For some additional background and context on the experts we’re working with:

Krishan Arora, CEO of The Arora Project published the article below in Forbes that goes into depth about the nuances and what is required. This is required reading as the starting point for those interested in potentially pursuing this approach to growing your business.

“Equity Crowdfunding Will Revolutionize Fundraising For Startups”

https://www.forbes.com/sites/forbesagencycouncil/2020/06/08/equity-crowdfunding-will-revolutionize-fundraising-for-startups/#3849fd8cc433

“The Arora Project began in 2016 as a full-service crowdfunding campaign management agency, helping creators globally raise over $75 Million in funding. Today we maintain our expertise in crowdfunding as well as offer a wide array of digital marketing solutions to innovative companies looking to launch the next big idea. The pride and passion we have for our projects has resulted in an exceptional service that you won’t find anywhere else.”

Striders Group provides, “marketing services that help you stand out from the crowd. With over 10 years of experience, we help businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.”

If you’re interested in learning more and/or setting up a discussion about whether your company would be a good candidate please reach out!

WIMS Consulting for Funds & Investors: Private Equity, Family Office, Venture Capital & Their Portfolio Companies

Your Fund and its Portfolio Companies’ Future Partner for

Marketing, Sales, Finance, Operations, Investor Relations, Development, & More.

Your Private Equity, Venture Capital, or Family Office fund is undoubtedly already great at its core functions. Between raising funds, selecting the right portfolio companies to deploy capital to, and managing the day to day operations we suspect that you’ve got those things covered, or at least you have a solid handle on them.

Where we come in is supporting your fund and its portfolio companies with everything else.

The primary mission of WIMS Consulting is to help your fund and its portfolio companies generate a higher ROI not only internally, but on behalf of your investors as well. We can assist with scaling your investments to help increase valuations in advance of additional funding rounds, liquidity events, exits, or IPOs. We can provide a lot of different services, create and implement a robust strategy, and execute each tactic, but everything that we do truly boils down to that one single objective of adding more value to your firm.

Our approach and work product is all meant to be measurable, KPI (Key Performance Indicator) focused, metrics-based, results-oriented, and top and bottom line enhancing. We are dedicated to staying ahead of the curve by always learning the latest and most innovative best practices along with the most efficient way to implement them.

The role we can play will vary based on your fund/company’s existing and/or desired structure. WIMS Consulting can function as various fully outsourced departments, or as your external CMO, Head of Sales, CFO, support team, etc. Or we can simply act as a consultant/solutions provider on a specific project.

It is our aim to provide concierge level service and be the “easy button” you press when you just need and want to focus on your core functions yet need to get everything else done too.

Our Value Proposition the reason we will make a great partner to your fund and its portfolio companies’:

Deploy us to help manage and scale your portfolio companies’ in any of the areas we highlight throughout our practice areas.
Consolidate various consultants, departments, service providers, and bring under one firm to help streamline operations, maximize areas of expertise, and achieve economies of scale.
We help aggregate data across a variety of sources, filter it, and convert these metrics into a compelling story to ensure your investors, board members, management, and stakeholders remain informed and happy with progress across the entire fund and its portfolio companies.
- Further, when the desired results aren’t achieved and adjustments do need to be made, we ensure that story is told as well, along with preemptively bringing potential solutions to the table.
We are entrepreneurs ourselves, yet also worked in the corporate world too. We’ve operated and grown businesses and we’ve led funding rounds. We’ve worked with and for funds directly too. Our team has acquired quite a bit of experience across a variety of stages in the growth cycle of companies and across many industries as well.

Our Services Include:

Marketing Strategy & Implementation
- Fractional CMO
- Website Development
- Marketing Automation
- Creative – Content Creation & Distribution
- Data Analytics
Sales – Bus Dev/CRM Strategy & Implementation
- Salesforce.com, Zoho CRM, HubSpot, Microsoft Dynamics, and more.
- Lead Generation
- Sales Strategy and Deployment
Finance & Accounting
- Fractional CFO
- Financial Modeling & Forecasting
- Financial Reporting
- Accounting & Bookkeeping
Operations & Support
- Investor Relations
- Project Management
- Administrative Support
Software & Platform Development
- Full Stack Software & Platform Development
- Augmented Reality/Virtual Reality Platform & Application Development
- AI & Machine Learning

Visit our website for more information or to set up a call.

The WIMS Consulting 2020 Rebrand

There is just something about transition, a new decade (even though January 1^st seems like it was already another decade ago), and a new mission to undergo a massive scaling of one’s company that requires a bit of a shakeup. Huge transformative shifts force all involved to level up and evolve for the better. They demand a heightened sense of commitment to excellence and discipline.

As they say, the things that got you here will rarely get you there.

The first 6 years of WIMS Consulting have been great, the company has grown double digits every single year (with 2 years at triple), and despite the state of the market, this year is already on track to achieve exponential growth compared to last year (in fact it economy appears to be helping it along even more as companies go all-in on digital). That said, I have still been playing too small and remain far from where I want the company to be yet. It is time to ramp things way up and kick things up another notch.

A rebrand is often mostly symbolic, it is a way to re-engineer how you would like the public to see and perceive your company, and to re-calibrate the first impression for those that do not know you yet. It also allows you to set the tone for current and future employees, partners, and clients. It is an opportunity to recommit and reestablish your values of who you are and who you aspire to be.

Up until this point we have been far from perfect and have certainly underdone some growing pains along the way. As difficult as it is to admit, not every single client project has exceeded expectations for one reason or another. On the flip side plenty of them have gone really well too. Regardless of which side the responsibility lies solely with us for better or worse. Moving forward, that level of accountability and transparency must be the standard. A rebrand is a way to draw a line in the sand, a demarcation to demonstrate that whatever happened before going forward this is the way we will do business no matter what.

Now for a little background and insight on the creative. The spartan warrior is a deeply personal symbol to me since I was young. For one, I grew up attending a school called Milton Hershey (from kindergarten to graduation), and it was our mascot. We learned about their culture and their values (mostly the romanticized and positive version, not as much of the negatives side of it).

Then when I watched the movie 300, wow what an impact it made. To see a group of soldiers, and a King no less, willingly sacrifice themselves with such honor and grace for the good of their tribe, it really stuck with me. I know it was embellished a bit as all movies are, but that didn’t take away from the impression it left.

Between Milton Hershey and the culture resonating so much throughout my life I even got a tattoo of the spartan helmet. For those reasons and others, it sounded like a great place to start when considering what I wanted my company to look like.

Fortunately, when leveraging history to inspire the future you can learn from, and remove, the negatives in order to improve upon an ideal, allowing you to adopt the things that translate. Further, WIMS Consulting is not adopting ALL their values after all (for one we are very much capitalists). “The word “spartan” means self-restrained, simple, frugal, and austere” plus they were clearly pretty violent and brutal. So again, it is not exactly a direct comparison.

The positive side, such as their discipline, commitment, team-oriented collaboration and community are things you build a company around. Others include being strategic, thoughtful, well organized, and assertive. They were creative in their approach to problem solving. The soldiers in their army were only as strong as the person standing next to them and the collective unit as a whole. They tempered the potentially corrosive nature of outsized individual egos. They played offense and defense equally well. They had an unwavering obligation to do whatever necessary to achieve a desired outcome.

Now THAT is what I want the WIMS Consulting cultural values to represent and embody. I want the company to uphold its commitment and dedication to its community (clients, employees, and partners) to that standard of excellence every single day and in every single project and task. This is the mindset required that will subsequently lead to producing outstanding work and deliverables for our clients. It certainly won’t be easy, but nothing worth doing really is.

Hopefully, we nailed that impression and give this perception with the logo and throughout the supplemental components of the branding. More importantly however, is that we maintain the standards and values in a clear and tangible way. Stay tuned for more, but I would love to hear what you think so far!

Get Ready. Stay Ready.

The more appropriate saying is, “STAY ready so you don’t have to GET ready.” Alas, I unfortunately wasn’t following these guidelines. Not too make excuses, but between baby #2, the holidays, and then just plain life I got out of shape and way off the rails. Don’t get me wrong, plenty of things still went really well during this time, but despite that I began to slack in two really important areas: health and finances. Worse yet, I know better than to fall into this downward spiral.

At the beginning of the CoVid-19 situation and quarantine this continued for a week or two (in fact it became even easier with the gym closing and more time at home, etc.). I had known for a while some sort of market correction was on the horizon, knew I should be incredibly prepared for it, yet I STILL didn’t do nearly enough.

Finally I realized I had to wake up and snap out of it! Just because I wasn’t where I should be, doesn’t mean you shouldn’t do everything in your power to start and get there. Better late than never, right?

This epiphany was a few weeks ago now, as I just finished Day 25 of a program called 75 Hard. 75 Hard is a program created by a game named Andy Frisella, the CEO of a supplement company called 1st Phorm. The criteria list is below. It’s part fitness challenge, but it is equally a mental challenge as well which is what was just as alluring.

As my companies WIMS Consulting, EolianVR, and ARRE (Augmented Reality Real Estate) all continue to grow and scale at a pretty rapid pace I have no choice but to continue leveling up. If I’m not practicing what I preach and leading by example then I shouldn’t expect many to follow. That very much includes health and finances, but also just the mental toughness and focus required as well (pretty obvious, right?)

I’m 1/3 of the way there, 2/3 to go! Here are the rules:

Work out two times a day for 45 minutes minimum. However, one of them has to be outside regardless of the conditions (I’ve had several late night workouts in the rain already and they were actually glorious).
NO booze.
Follow a diet – Mine is essentially based on NO dessert/sweets and intermittent fasting for at least 4 days of the week.
Drink a gallon of water a day.
Read at least 10 pages of a physical book (no audio books allowed).
Take a progress picture each day (luckily those are starting to get better now haha).

So far I’m already down about 15 lbs (I still have about another 15 to go). I’ve crushed 2 books – Zero to One by Peter Thiel and Bold by Peter Diamandis. Next up is finishing Blitzscaling by Reid Hoffman. That being said, there is still a long way to go. There is even more reason to ratchet up as in the next 1/3 as I hit my 34th birthday in about 4 weeks and I want to hit that milestone with serious momentum.

The hard part is getting back on track, the “getting ready.” Hopefully after this time around will make sure to stay ready across the board for whatever comes next.

What are you doing during this time to stay on top of your game and get better? Or are you just using this time to relax and reflect? Either way that is a deeply personal choice but I’d love to hear.

THE WIMS GUIDE COVID-19 ECONOMY EDITION AKA “THE SOUTH FLORIDA CORONACONOMY”

By now we’re well into the quarantine period and pretty deep into the business disruption that’s been the byproduct of the spread of CoVid-19/Corona Virus. At this point many of us are (at least relatively) beginning to adjust to the new normal and catch our breath in terms of what this means to our various businesses. Hopefully you’ve been able to strategize on potential pivots, are making the necessary adjustments, and are getting closer to finding a new groove for the path forward.

On the other hand, it would be naive to think that every businesses is going to make it through unfortunately. To think where we are now compared to even a month ago is pretty horrifying. But that being said, the ONLY thing to do now is continue to march onward with an unrelenting focus on doing whatever it takes (even if that means closing up shop and going in a different direction) to get through this. Looking forward is really all that matters now.

In that light I want to use my company’s (WIMS Consulting) platform, clients, partnerships, relationships, etc. to help share resources, ideas, insights, hope, strategies, etc. to help you and your business navigate these waters. I know a lot of people are doing this too and some of these things may be redundant, but I’d be remiss if I didn’t do my part and just let others do the leading during this time.

Considering the majority of our our business is based in Miami, FL and Charlotte, NC I’m going to create a page for each with specific local information in addition to the more macro/federal stuff. Further, I’ve volunteered to help lead the “South Florida Business Continuity Task Force” so will be sharing more information about that too as we launch the website later today (3.27.20). In Charlotte, we’re going to spearhead something similar via the Charlotte Business Group. Stay tuned!

In the mean time please reference the content below which I’ll be updating regularly. If you have anything else you’d like me to add please email me directly at [email protected].

It may sound insensitive right now, but as the saying goes: “Never let a good crisis go to waste.” This is going to produce unprecedented opportunities if you look for them. Another extremely applicable quote: “This too shall pass!”

-Mike

Financial Support

SBA/Disaster Relief Loans:

By now just about everyone has been spreading the word on this. But this page from the Greater Miami Chamber of Commerce includes specific info for Florida. “The SBA Economic Injury Disaster Loans are NOW OPEN for Florida. Small businesses & non-profits impacted by COVID-19 can apply for up to $2M in assistance.”

IRS – Federal Tax Relief protocol.

Florida Department of Economic Opportunity: Short Time Compensation Program for Employees is here. Reemployment Assistance Guidance is here.

The Miami Foundation has seeded The Community Recovery Fund with a $300,000 contribution. That number is growing with various donations from citizens and organizations alike.

The United Way and The Miami Herald have come together to activate a short term relief fund as well called Operation Helping Hands.

Miami Impact/Next Steps

The Greater Miami Chamber of Commerce – CoVid-19 Resource Portal is great and continues to be updated. They also have a “Members In Action” page that highlights what many of the specific businesses within the Chamber are doing to help the community.

The Beacon Council’s “Business Continuity: COVID-19 Business Resource Center” is phenomenal as well.

The Miami Foundation’s CoVid-19 Community Recovery Resources rocks, it covers organizations and funds that are helping out in the community too including many non-profits. This is one of the most well done and robust pages I’ve seen.

The South Florida Business Continuity Task Force has formed, including many of South Florida’s best and brightest minds from the legal, accounting, financial services, and entrepreneurial sectors among others to share specific insights and action items to help business owners survive the current cycle as best as they can and position themselves to try to get ready for the other side of it.

The South Florida Business Journal is offering it’s CoVid-19 related stories to be accessed for free. They also have two guides, one that’s for general South Florida businesses, and then another specific for small businesses.

The Florida Chamber of Commerce’s “Follow Facts, Not Fear” page is another solid resource.

Legal Services of Greater Miami provides free civil legal services for the low-income communities of Miami-Dade and Monroe Counties and is recognized as one of the most outstanding legal services programs.

The Miami Herald “What do you need or what can you give in this crisis? We’re connecting people with people” is beautiful and yet another great idea/program.

The Fountainhead is “working to compile an extensive list of resources for artists.”

The Miami New Times created a piece called, “Here’s How and Where Creatives Can Apply for Relief Funds” very good as well and covers a community that can be overlooked.

Business Ideas/Strategies

65 Free Tools to Help You Through the Coronavirus Pandemic (Entrepreneur Mag)

On CRM: How Companies Are Leveraging Their CRM Systems To Help Navigate Through COVID-19 (Forbes)

Coronavirus: What Every Business Owner Needs to Know (Wix) great article with a lot of sound ideas, even if some are seemingly obvious.

Email Marketing: This was a great article from Fast Company, and insightful. Just because everyone else is sending emails doesn’t mean that you shouldn’t do one too. Just make sure it’s really well done if you do and that it adds value to your audience (don’t be self serving).

List Of Coronavirus (COVID-19) Small Business Relief Programs (Forbes)

COVID-19 Will Fuel the Next Wave of Innovation (Entrepreneur Mag)

How to Get Mortgage Relief (Investopedia)

MORE TO COME!!

The WIMS Guide CoVid-19 Economy Edition aka “The Charlotte Coronaconomy”

Considering the majority of our our business is based in Charlotte, NC and Miami, FL I’m going to create a page for each with specific local information in addition to the more macro/federal stuff. Further, I’ve volunteered to help lead the “South Florida Business Continuity Task Force” so will be sharing more information about that too as we launch the website later today (3.25.20). In Charlotte, we’re going to spearhead something similar via the Charlotte Business Group. Stay tuned!

In the mean time please reference the content below which I’ll be updating regularly. If you have anything else you’d like me to add please email me directly at [email protected].

-Mike

Financial Support

SBA/Disaster Relief Loans:

By now just about everyone has been spreading the word on this. But this piece from the Charlotte Business Journal was really well done. “What small businesses in North Carolina need to know about SBA disaster-relief loans”.

IRS – Federal Tax Relief protocol.

North Carolina Department of Revenue CoVid-19 Tax Relief Guidelines.

Charlotte/Mecklenburg County:

Carolina Small Business Development Fund: Small Business Lending: COVID-19 Update from Our President & CEO, Kevin Dick

Mecklenburg County Office of Economic Development another incredible set of resources surrounding things not solely business related but also with an expanded scope.

How to Get Mortgage Relief (Investopedia)

Charlotte Impact/Next Steps

Charlotte Regional Business Alliance – CoVid-19 Resource Portal this expands well outside just greater Charlotte too and includes resources for the much larger regional footprint. Check it out, extremely valuable. It even goes into the personal health side of things, again which is outside of the scope of what we’re trying to accomplish here but if you’re curious this is the place to go. This also includes guidance from lawyers, accounting firms, etc.

Charlotte Inno – Startup Related: “Coronavirus-Related Resources for Charlotte Startups” This is an incredible and robust list that gets into operational recommendations among others.

North Carolina Chamber Coronavirus Resource Guide including Small Business Resource Center.

Charlotte Inno – “Amid Coronavirus, Charlotte Tech Leaders Talk Next Steps for the Business Community”.

Charlotte Business Resources CoVid-19 Resources.

Ideas/Strategies

65 Free Tools to Help You Through the Coronavirus Pandemic (Entrepreneur Mag)

On CRM: How Companies Are Leveraging Their CRM Systems To Help Navigate Through COVID-19 (Forbes)

Coronavirus: What Every Business Owner Needs to Know (Wix) great article with a lot of sound ideas, even if some are seemingly obvious.

List Of Coronavirus (COVID-19) Small Business Relief Programs (Forbes)

COVID-19 Will Fuel the Next Wave of Innovation (Entrepreneur Mag)

MORE TO COME!!

Level Up Your Business: Introducing the Launch of LDR BRD

The LDR BRD Mission:

We help your business understand and connect with your customers by providing actionable intelligence on consumer behavior. We want you to really know your customers and your market. We give you the power to increase revenue, brand exposure, and increase market penetration by deepening your relationships with your customers.

Whether you’re in the early stages of the concept, have been around for a while, or are currently experiencing a wave of growth, we understand each business has its own unique set of challenges and opportunities and customize our approach accordingly.

We work with you to help reach your destination, while keeping in line with your unique brand, mission, and everything else that makes your restaurant, brewery, coffee shop, winery, retail location, etc. stand out!

What sets LDR BRD apart?

Created for the food, beverage, brewery, winery, hospitality, and retail industries.
Integrates with your existing systems (or we can help you create them).
- Data collected from Web, Email, POS, Social Media, CRM, referrals, etc.
Tracks customer activity on-site and off-site.
- Financial, Online, In-Person, etc.
Data is then measured, run through filters, and used to identify your most valuable and loyal customers, how they interact with your business, and keeping them engaged with your brand long-term.

We have much more to come, but if you’re interested in learning more please visit our website and reach out to discuss!

The WIMS Guide Video Ep.11 – Cali Trip & More

The WIMS Guide Video Edition is Back! I’m in Cali for the next two weeks. We came out here to close out my wife’s maternity leave with a little business and a little pleasure spending time with family and friends.

Today’s video I mainly focus on where I’m at her in Cali with a call to action for any potential meetups, introductions, connections, etc. I’ll be in Southern California until Sunday, February 23^rd so please feel free to reach out!

The other topic is the Charlotte event I’m hosting on Thursday March 12^th. I’m putting on an event for Charlotte’s best and brightest while also celebrating 6 years in business for WIMS Consulting. The event is open so please feel free to bring a friend!

After some extended time grinding in Charlotte for about 5 weeks, I head back down to Miami for the eMerge Americas conference. If you do any business in Miami of Latin America you’ve got to make it down here for this. It’s one of my favorites and I make it down every year specifically for it. Some friends and I are also going to plan a mastermind/meet up for those in town, we’ll share the details on that soon.

Also, I’m still putting together the content plan and doing outreach for additional posts and videos, etc. so if you’re interested in spreading the word about a specific business topic, your personal/business brand, etc. let me know!

Lastly, we’re going back to some of the CRM and business development topics we’ve been working through but I’m going to start adding a lot more structure and even a curriculum as well.

Thank you for your time, attention and support as always!

-Mike

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here.

The WIMS Guide Video Ep.10 Restarting the Streak

Whelp I broke the streak! After literally 14 hours straight with a client firm there was a moment when I got back to the apartment around 10pm where I could’ve made the right decision and be Superman…but didn’t. Ugh!

Nothing like that bitter taste of blowing it to motivate you get back on track. Often it can derail someone and they spiral but I’m just going to shrug it off and get back at it. Especially considering that overall, yesterday was overwhelmingly positive and a major win. Spent the day with a law firm client talking business development and marketing strategy, doing some training, looking at the numbers, planning for the year ahead and really drilling down into the specific. Despite the unrelenting grind, the day absolutely flew by.

Now we just have to focus on making sure everyone follows up and is held accountable to the plan. Today, back to hustling in Miami. Carving out some time this am for billable work. Then have several meetings lined up and a networking event this evening as well. Onward!