Tag Archives: New York

WIMS Client Spotlight: EF Hutton

EF Hutton is a fast-paced high-growth global investment bank founded by experienced investment professionals that have collectively financed over $250 billion for public and private companies alike. They offer strategic advice and financing solutions to middle market and emerging growth companies across the globe. With the focus of a boutique investment bank and the support of a global syndicate network, EF Hutton is the ideal strategic partner.

The EF Hutton proprietary platform includes hundreds of brokers and over $6 billion in assets under management between the UK and the US, allowing them access to capital across two of the world’s most developed and wealthy markets. Their unique organizational structure affords them access to capital on a transcontinental scale.

Large Global Syndicate Network
Strong Institutional Fund Network
16,000 Active Clients
500 Finance Professionals
$6 Billion Assets Under Management
Proprietary Global Network With A Presence In Every Market

At EF Hutton, they conduct all aspects of their business with the utmost integrity. They are dedicated to providing objective strategic advice and financing solutions to companies across the globe.

Powerful Partnerships:

EF Hutton’s dynamic operating structure offers a unique alternative to traditional middle market investment banks. EF Hutton is a division of Kingswood USA, a subsidiary of Kingswood Group (AIM:KWG); the synergies of these divisions and direct access to KWG provides EF Hutton a unique global presence and broad platform outreach. Their differentiated equity platform allows for cross border access to global asset managers, banks, middle market credit funds, family offices, and specialty lenders. Since the founding of EF Hutton in May of 2020, they have found the Kingswood Group to be a powerful partner that shares our vision of rapid expansion.

About EF Hutton

EF Hutton (formerly Kingswood Capital Markets), division of Benchmark Investments, LLC is a global, full-service investment bank headquartered in New York, New York. EF Hutton is a division of Benchmark Investments, LLC, a subsidiary of Kingswood US, LLC, an indirect subsidiary of Kingswood Holdings Limited (AIM: KWG). The synergies and direct access to Kingswood Holdings Limited provide EF Hutton with a unique global presence and broad platform outreach to ensure success for its clients.

About Kingswood Holdings Limited

Kingswood Holdings Limited (trading as Kingswood) is an AIM-listed (AIM: KWG) international, fully integrated wealth management firm with approximately 18,000 active clients and approximately $8.7 billion of assets under advice and management. Securities are offered through Benchmark Investments, LLC, Member FINRA/SIPC.

Contact

Joseph T. Rallo, CEO

590 Madison Avenue, 39th Floor, New York, NY 10022

[email protected]

About Mike Simmons & WIMS Consulting

Mike Simmons is the CEO of WIMS Consulting, a consulting firm and full-service marketing and sales agency specializing in marketing strategy, CRM programs, digital marketing, website development, business development, and additional services operating primarily in Charlotte, Miami, Tampa, and Southern California among other cities around the country. The firm’s ventures include equity positions in the following portfolio companies as well: EolianVR, ARRE (Augmented Reality Real Estate), Sunny Money Solar, and LDR BRD.

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged?

Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consultants to carefully curate, promote, and monetize their personal brand to better connect with fans. Restaurants are leveraging their atmosphere/vibe, décor, and community involvement to appeal to customers just as much as they focus on the actual food and beverage offerings. So why not real estate too?

Traditionally, real estate has been a game of square footage, location, and expectation of appreciation to determine value. The best players in the real estate game look past these objective features and focus on the subjective needs of their target market.

This means taking into account, and optimizing, the impact you can have on someone by establishing a memorable experience that will leave them itching to revisit the property, envision themselves living, working, or owning it, and at the very least passing it on by referring it to others.

Many in the industry are now treating their buildings and spaces like they are their own company by creating a brand around the asset that helps to differentiate from competition. Developers, investors, and brokers are leveraging technology more than ever to showcase their properties. Commercial and industrial buildings are now building their own websites, social media, their own videos, and marketing, and much more. Apartments and multi-family buildings are too. Plus they’re integrating CRM systems into the day to day operations to close the loop on leads, prospects, and track referral sources.

Some are now adding virtual and augmented reality walk throughs to show off the amenities, highlight key features, and visualize the surrounding community and more as well. Tenants (and potential investors) can get an even deeper feel for what a space can offer without having to physically be present in the space.

Creating a story surrounding a space to develop a certain desirable atmosphere for people matters more than ever. You are no longer just selling square footage as much as you are selling the ability to solve their problems, meet their goals, and help add value to their life, business, or whatever the case may be.

Building a brand that people want to share is a powerful tool. Creating that reputation of being the place to be essentially markets your space for you. This could be through adding more amenities such as a pool, a gym, a lounge, a rooftop patio, an art gallery, anything to foster an ambiance of originality that can be shared with friends and colleagues. People remember what they have not experienced before, giving you an advantage over competitors if you can differentiate in this way.

All of this adds incredible valuable for commercial properties, office buildings, and apartment complexes. If you can create an immersive impression, it can have an effect like the movie “Inception” that lingers longer after they visit the website, do a walk through, view a brochure, or watch a video. That is when you know you nailed it and is what you should aspire to.

What other approaches are you seeing being used to help tell these stories and create these brands?

The State of Technology & Innovation in Real Estate

The integration and adoption of technology into every industry is inevitable, even in industries that are traditionally relatively slower to adopt like real estate. Tech developments are enabling professionals in the space to be able to facilitate easier, faster, efficient, and more secure deals for all parties involved. Below are some of the emerging technology trends that are being integrated into real estate now, and in the coming years, many of which have been accelerated by the outbreak of COVID-19.

Augmented Reality & Virtual Reality

The AR/VR spaces have seen tremendous growth, and it seems with the onset of COVID-19 the demand and urgency to roll out these capabilities has only increased. With the need for limited contact during the pandemic, restricted travel, and work from home trends, it is only natural that AR/VR trends will continue to surface in the real estate industry.

AR/VR technology increases the efficiency of managing tangible spaces and properties. Buyers and investors can view homes, office spaces, apartment complexes, industrial properties, office buildings, etc. without having to physically visit these properties. This saves time and money. The benefits are plentiful and include:

Virtual tours to advance remote property viewing,
Increased efficiency of property marketing,
Web and mobile applications for easy accessibility (even if a user does not have a headset),
Detailed investigation of properties that saves time,
Potential to remotely cover all stages of the negotiation process,
More dynamic and real-time collaboration with architects, developers, GC’s, and brokers,
Ability to build out a space, input secured tenants, and decorate a potential property, and
Many other use cases and capabilities are being developed daily.

The increasing popularity of real estate mobile apps and websites to search for properties will only be enhanced by AR/VR technology. People are closing deals and investing in properties/land without even physically seeing properties and are saving time in eliminating those properties that they would otherwise waste view in person.

CRM, Automation, & Business Intelligence

CRM programs are still in an early stage of adoption in the real estate industry despite being around for a while, and regardless of having proven their incredible value to companies in every industry. This industry relies on, and has a heavy emphasis on relationships, so the value to having a great system is immense. In addition, the more a firm and its professionals can automate the sales and marketing process to supplement their activities, the more likely they will be to grow.

Further, not just helping with the management of relationships and sales but tracking and referencing data can really set firms apart as well. For example, “Business intelligence derived from big data is already one of the biggest trends in property management. It can empower a real estate application affecting the process of interaction of property owners, agents, and customers in the app. BI provides various tools for the optimization of decision-making. Business analysis algorithms are applied to get intelligent predictions defining the relationships of app users. Then, it is easier to give an answer to the question about what is going to happen. Reviewing internal data and analyzing business processes, BI is increasing your data-driven real estate business. With business intelligence software solutions, you can optimize your operations leveraging and processing all incoming data.”

Artificial Intelligence & Machine Learning

AI and ML have a bit longer of a way to go yet compared to the other trends, but they’re likely a lot close to widespread adoption then you’d think. An article from Forbes, highlighted some of their potential use cases:

“Right now, property search sites rely on simple preferences like location and size to display properties for sale; in the near future, however, AI may enable these sites to recommend properties based on additional preferences, personality traits, and values.

AI will also be able to help predict pricing trends more accurately. This type of technology would look at historical trends in the market for an area, but might also take into account area crime, schools, transportation, and marketplace activity.

It may also make the buying experience faster and easier. Companies are already creating ways to digitize the entire homebuying experience — no more reams of paper to read and sign at closing.”

Crowdfunding & Fund Syndication

Purchasing real estate, especially in the commercial/industrial sector, obviously requires a large amount of capital, which creates high barriers to entry. Syndication through crowdfunding, (along with blockchain mentioned below) allows for part-ownership in properties. Similar to how crowdfunding has become popular for those wanting to invest in start-ups without the traditionally large amounts invested by private investment firms and angel investors, you can now crowdfund to invest in properties too. This easier access enhances the trend towards a “sharing economy” where expenses are distributed, yet relationships flourish, through sharing the tangible things that traditionally single people or businesses would own. This is further evident in the business space through the popularity of coworking spaces.

Blockchain

Blockchain is most often associated with cryptocurrency, but it is reshaping business practices in traditionally non-tech industries. Blockchain does not necessarily change how real estate business is done; however, it serves to mitigate many of the challenges that arise in real estate negotiations, creating a safer and more efficient approach for the industry.

Fraud has existed in every industry that uses paper contracts. Why try to develop fraud detecting software or practices instead of just getting rid of the real problem: paper. So-called smart contracts can link digital property ownership to the blockchain, preventing any altering of material terms once they are encrypted. The documents become impossible to forge as the cryptography keeps them safe.

Although records are impossible to forge, they are not impossible to update. Typically, up-to-date, and relevant property information can be difficult to obtain when dealing with real estate paperwork. Also, it often must be paid for. Blockchain, however, provides all the historical data on properties and relevant updates in real time, preventing the need for any intermediaries to provide and verify relevant information.

Real estate deals involve many different individuals: notaries, bankers, real estate brokers, and others. Blockchain allows the buyer and seller to reduce the time needed from some of these respective individuals for their deals.

Drones

Marketing has become less about specific products/capabilities and more about storytelling, creating an emotional attachment to material things. Creating videos using drones can help tell the story of properties while maintaining a cost-effective marketing budget. Different angles give a better big picture look into what a property can offer.

Furthermore, drones can also assist in estimating the value of a property. Not only can you see surrounding properties, but you can get a better feel of the surrounding community. Drones can be used to spot potential risks or maintenance issues, providing a more thorough evaluation of properties.

Conclusion

This article just scratches the surface here, as there are many other technologies rolling out related to construction best practices, architecture, maintenance, materials, marketing, etc. The industry is ripe for further disruption and optimization which presents incredible opportunity for those that embrace it and make the most of these emerging technologies.

Written By: Mike Simmons and Evan Shirreffs.

WIMS Client Spotlight: Close Off Market

Close Off Market, Inc. and its team have been working tirelessly to solve a major problem facing the real estate community: tighter margins caused by slowly moving deals and antiquated business practices. Close Off Market has created a unique technology platform that offers subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. The platform leverages pre-existing technology (such as e-signature, CRM, ecommerce, etc.) and then adds its own proprietary algorithm on top to bring it all together. The business is built off the hypothesis that further enabling technology to add another layer of efficiency will help streamline the entire sales cycle and will make a tremendous impact on users businesses.

If you’re in the commercial real estate industry, you know how important getting access to the best possible deals at the best possible time can be to help increase the ROI on a potential transaction. Whether you’re a developer, investor, property manager, or otherwise having access to the best information, operating an efficient business, maintaining great relationships, and making timely decisions can make or break your organization.

Close Off Market has completely systematized the process to streamline the entire cycle and present its users with off market deals that are fully customized to their specific desired criteria.

Close Off Market’s co-founders are Clifford Blanquicet, Jr. and his wife Anna Blanquicet. Clifford is an entrepreneur and CEO of Blanq Real Estate, he’s also a commercial real estate broker, investor, and property manager. This problem is something he experiences daily and is extremely familiar with. Finding a way to solve it became a passion project of his that eventually led to the spin off and creation of the new entity.

He wanted a simple, automated, yet functional platform that expedited the commercial real estate acquisition process, while also providing invaluable insight into what his clients needed and wanted in their respective businesses. After searching unsuccessfully for such a platform, he noticed a void, and a potential opportunity. This led him on the path of creating Close Off Market.

After allocating the necessary resources and assembling a team, he and the company recently finished their internal development and testing phases and have now launched the initial beta platform to the public. While there is an extensive product road map in place that will continue to be rolled out in the near future, the existing iteration of the Close Off Market platform is ready for further user testing.

ABOUT CLOSE OFF MARKET

Charlotte-based Close Off Market, Inc. is a real estate tech startup focused on streamlining the process of commercial real estate acquisitions. The company offers a secure, cloud-based technology platform that provides subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. For more information, please visit: https://www.closeoffmarket.com/.

The WIMS World is Expanding!

As business has continued growing rapidly for WIMS Consulting, the preexisting business model of leveraging elite independent contractors to assist with client projects has needed to evolve. So, we’ve begun growing more in-house as well in order to focus on enhancing client service by way of emphasizing project management and streamlining operations. Simultaneously, we’re more focused on continuing to grow and take on new challenges as well.

What’s been happening with my company’s EolianVR and Augmented Reality Real Estate (ARRE) either which have been exploding with growth recently too. We’ve landed deals with government entities, major health care companies, and are closing in on major real estate companies from brokers to developers to architects as we’ve refocused on improving development. We’ve also just filed a full patent to further expand on our provisional patent. It’s been an insane year and it’s not even halfway through yet. By the way we’re also hiring (Unity Developers particularly, and front end even more specifically).

Just wanted to take a few moments to update those that may be interested on some of latest developments in our world.

We’ve had Craig Oliver on as a project manager for a while now yet his role is continuing to evolve and grow with experience.

Tom Schaefer, Jr. has been brought on as a strategic partner to head up our business development efforts in both Charlotte and Miami (and beyond).

We’ve got interns Evan Shirreffs and Taisha Johnson who are helping with marketing, CRM, finance, and additional projects as well. Their roles will continue to expand as well heading into the summer.

Further, we’ll soon be announcing new partnerships as they’re formalized within the next month or two with people/firms in Los Angeles/San Diego, Atlanta, and New York in addition to more in Charlotte/Miami to go with our existing ones.

We’ve also got some new packages rolling out over the new few weeks to leverage our partnerships with Picnic Table Video Productions and Novelty Technology.

We are committed to working with the best and brightest team to ensure we bring the greatest possible solutions to our clients, maximize the value we bring to them, and to ensure they grow their revenue to unprecedented levels.

WIMS Client Spotlight: ARRE (Augmented Reality Real Estate)

ARRE (Augmented Reality Real Estate) recently launched a new website (still in development but the landing page is ready to rock and live). Check it out here.

At ARRE our mission is to help you “Close Faster” by helping you “Streamline Deals from Concept to Capacity.” We provide a complete, firm-branded solution, and act as your partner with a relatively quick on-boarding process, to allow you to begin using augmented reality to accelerate the rate at which you convert your commercial real estate asset into revenue.

Have you seen the ARRE 2.0 Launch Preview Video yet? Let your imagination run wild as you see just the tip of the iceberg of what ARRE can do. The immense collaboration possibilities demonstrated by Debra (the Real Estate Developer), Brock (the Broker), Gena (the General Contractor), and Archie (the architect) alone are incredible. Couple that with the ability to walk prospective tenants through your building before a shovel strikes the ground (whether they’re a local firm, or a company based in Europe, China,, or anywhere else in the world) and you’ll start to see how we’re really onto something that just might disrupt the Commercial Real Estate industry for the better.

ARRE is hardware agnostic, meaning we work with just about any device our clients are using. While we prefer the HoloLens (and soon to launch HoloLens 2), Magic Leap, or the HP Mixed Reality Headset, we also understand that some aren’t quite ready to fully dive into the world of augmented reality and virtual reality just yet. Therefore, we also deploy our tech on web based platforms, as well as the phones/tablets such as the iPhone/iPad.

ARRE includes the hardware, software, setup, support, storage, and ongoing rendering services you need to start using AR to accelerate sales and development within 48 hours from signing up.

Whether you’re a commercial/industrial/mixed use real estate broker, developer, architect, general contractor, engineer, or otherwise let us show you what we can do to help bring you and your company into the future. Visit https://www.augmentedrealityre.com/ or send an email to [email protected] to schedule a demo.

Weekend Business Bootcamp: An Entrepreneurial Prompt

If you’ve been thinking about starting a business, whether as a full-time entrepreneur or as a side hustle, consider this your challenge, you call to action, the catalyst you may have been waiting for.

Maybe you’ve been procrastinating for seven weeks (or 1 year and 7 weeks) since making an entrepreneurial new year resolution. Or you’ve just been overwhelmed and stuck in a never-ending analysis paralysis loop. Perhaps you can’t find the perfect idea that best suits you and your skill set (yes, “imposter syndrome” is real and a dream killer). Either way, the best and only cure for any of the above is to take action and get started.

So, wherever you’re at in the process, I’ve pulled together some resources to act as your quick start guide, leveraging advice from experts across the internet, to help you kick things off and be ready to launch your business by Monday (no joke, it really can be done and isn’t as hard as you’d think).

Here are as many ideas as you can handle, along with some success stories for additional inspiration. After you settle on THE big idea, we move onto the initial steps to kick things off, including running some numbers and what you need to do to make it legit.

10 of the Highest-Paying Gig Economy Jobs of 2019

“Artificial Intelligence/Deep Learning – $115.06/hour, Blockchain Architecture – $87.05/hour, Robotics – $77.46/hour, Ethical Hacking – $66.33/hour, Cryptocurrency – $65.37/hour, Amazon Web Services Lambda Coding – $51/hour, Virtual Reality – $50.18/hour, React.js Developers – $40.75/hour, Final Cut Pro Editors – $37.12/hour, Instagram Marketing – $31.23/hour”

The 20 Hottest Job Skills in 2019 That Will Get You Hired (Editor’s Note: This list doesn’t just make sense for a job, but as an Entrepreneur as well)

“A majority of the 20 hottest skills in the US job market are tech-related, according to a new list from freelancing platform Upwork.
In-demand tech skills are changing rapidly: 75 percent of the tech trends leading to job opportunities are new to the list.
Demand for mobile optimization, the rise in cybercrime and increasing investment in big data solutions are driving corporate hiring.”

Need a Business Idea? Here Are 55

100 Businesses You Can Start with Less Than $100

15 Businesses You Can Start for $10,000 or Less

“Daycare, Lawn Care Specialist, Court Transcript Proofreader, Bookkeeper, Real Estate Agent, Freelance Writer, Natural Childbirth Educator, Retail Arbitrageur, Blogger, Photographer/Videographer, Virtual Assistant, Info Product Salesperson, Dog Walker/Sitter, Personal Trainer, Estate Sale Manager”

7 Realistic Ways to Make Money Online

“Leverage the app economy, Use existing websites, Sell your own stuff, Sell as an affiliate, Start a blog, Email marketing, Webinars trainings”

9 Ways These People Make Money at Home with Nothing but Their Laptops

After you decide what business(es) you want to launch the next step is to read this article from Tim Ferriss and follow through on the exercises. How to Create a Million-Dollar Business This Weekend

Next, review this one: A Simple 6-Step Process to Starting a Small Business, and follow it up with How to Start a Small Business Online: “Seven tried and true steps for attracting visitors to your small business’ site — and getting them to buy.”

After you get through your weekend grind session and you’ve taken one of the hardest steps in becoming an entrepreneur, give me a call on Monday and let’s start building your website, marketing plan, and get you some clients. By this time next week, you’ll truly have something to celebrate. TGIF!

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit.

While I remain a raving Salesforce fan, I’m not going to suggest you take on a CRM program of that magnitude (unless your enterprise fits a certain set of criteria). I still love HubSpot as well but will save that for another post. Right now, I’m here to inform you about the crazy new suite from Zoho that you must at least take a few minutes to check out. If you’re a solo entrepreneur/freelancer, or you have all the way up to 25 employees it will help revolutionize and scale your business like crazy.

Now I was already geeking out a couple months ago when they launched Zoho One. But then they went ahead and added too more applications the other day which literally blew my mind. Zoho Flow “automates business workflows by connecting your apps. You can build smart integrations to break the information silos in your business.” This works for both internal Zoho apps and external ones as well, think Zapier or IFTTT. The other is Zoho PageSense, which is “the Complete A/B Testing and Website Optimization Software. Get ready to increase website conversions and skyrocket your revenue.”

Now, for transparency purposes I must inform you that a large part of my business is built around assisting companies of all sizes and industries to build and implement CRM programs like these. BUT, I legitimately use this one for my own business. It not only has helped me to get better organized with project management and more efficient and streamlined from an operations perspective but leveraging it has tangibly helped me to grow the revenue of my business significantly as well. I’m all about automating as much as possible and these new features allow you to do just that.

If you want to explore what incorporating a CRM program would look like for your business, reach out to me and I’d be thrilled to assist. Whether it’s Zoho or one of the many other incredible programs out there, we can certainly get you on the right track to implementing it correctly to start demonstrating ROI asap.

Before moving forward, to get a better idea of what all they have to offer, take a look at how they articulate it:

Zoho One is a revolutionary all-in-one suite to run your entire business—an unprecedented 35+ integrated applications on one account, with complete administrative control—for a price that will change the way you think about buying software.

Zoho One includes applications with complementary mobile apps so you can run your entire business on one suite. This is the real deal here: You’re getting full-featured, enterprise editions of the entire Zoho suite. That means being able to reach customers, grow sales, balance your books, and work in productive and collaborative ways from any device—all with a single login and password.

Zoho One connects your sales, marketing, customer support, accounting, and more, while also giving you contextual integrations to communicate and collaborate with colleagues, customers, and vendors. With an integrated suite like Zoho One, you’ll always have the right information in the right places, empowering your employees to do great work. Traditionally, this has required an astronomical IT budget and an army of consultants to force everything together. Zoho One makes all that cost and complexity a thing of the past.

Zoho One is enhanced by Zoho’s growing developer ecosystem, marketplace extensions, and global partner network. We’ve made Zoho One extendable so our technology partners can customize our applications to meet your unique needs, across a broad set of industries. These custom apps and extensions of our already powerful applications are made available to you through our Marketplace. Meanwhile, our 1,000+ implementation and training partners are available to help you locally as needs arise.

WIMS Client Spotlight: Custom Consortium

Custom Consortium is an e-commerce, and soon brick-and-mortar retail company as well, operating out of New York and Los Angeles. The company curates the world’s finest bespoke and customizable fashion brands so that individuals can discover and design them to create their own style. Their tagline is “Empower Your Individuality Through Our World of Customization.”

It works like this. You can discover products in their growing collection of brands. Next you design your favorite fashion items to express your individual tastes and needs. Then your products are custom-made and shipped to your door.

Their current brands include:

Saintly – Fully customizable, highly functional, and gorgeous leather weekenders and fine goods handmade in the heart of New York City.
Impish Lee – A sister-owned, NY-made lingerie brand that enables women to design their own intimate and lounge apparel online.
Awl & Sundry – Handcrafted custom shoes.
Black Lapel Custom Clothiers – Flawlessly fitting suits, shirts and blazers crafted individually to perfection.
Martenero – Customized mechanical watches.

They’ve recently partnered with Share a Sale to launch one of the highest commission affiliate programs in the fashion space. Plus, they also created an innovative twist via their Custom Style Ambassador program which allows you to create design collaborations with their customizable brands to generate a long-term revenue stream from them. They are looking to partner with influencers to help spread the word.

Take a look at the site and let us know what you think, we’d appreciate the feedback! If you see something you like, use promo code “DesignMyOwnStyle” to take 10% off your first order.

Launching ARRE: Augmented Reality Real Estate

The augmented reality and virtual reality company that I’m a co-founder of, EolianVR, (DBA: “Eolian”), recently launched our Augmented Reality Real Estate platform (ARRE) specifically geared toward the commercial real estate industry. ARRE is an end-to-end system, complete with a platform, application, hardware, software, storage, and support that commercial real estate firms need to easily and immediately begin showcasing and visualizing large scale real estate assets in augmented reality.

This is a game-changing breakthrough for the commercial real estate industry as potential clients, investors, partners, and brokers, etc. can take a walk through a skyscraper, or 20 story office building, even before a single shovel (or excavator) strikes the ground. Architects can share their vision, make real-time adjustments, and determine the implications of said changes (i.e. total square foot change of the building, etc.) relatively quickly, in order to make sure a project remains within the necessary specifications, all before the project enters the tangible world.

You don’t like the color of the painting on the walls? We can change that. You prefer the reception desk be on the other side of the lobby? Done. You want to see a sliding glass door entrance to the building rather than revolving ones? You got it, just give it a minute. This is accomplished by leveraging technology such as the Microsoft Hololens, the HTC Vive, along with additional complementary & proprietary AR/VR hardware and software.

One can imagine the cost savings realized from a more efficient and streamlined project timeline. Think about less time-consuming walk throughs, change order processing, a simpler permitting process, along with countless other efficiencies that will be gained. Not to mention 3D building models are now rendered obsolete as in an augmented world, you can make real time digital changes to the building without having to spend thousands of dollars updating the model. How much money is lost (chalked up to customer acquisition/cost of doing business) right now just from things like lost efficiency from shuffling people around to your properties and making changes after they’ve already been built, $5,000, maybe $10,000 or even far more?

Take a moment to imagine something with me:

An investment firm’s key decision makers are sitting around their boardroom table in China while taking a tour of a proposed commercial building in New York, all while being able to make real time recommendations along the way (yes, they have headsets on). If they like what they see, they can then make a real-time offer from across the world. Once agreed the real estate developers can pass along their standard virtual contract, with certain covenants to be determined. While the lawyers review it, an initial deposit (binding or not) can subsequently issued via Bitcoin or another preferred form of crypto-currency (or even good ol’ US dollars if desired via an embedded payment processing application) which is deposited into an escrow account (also embedded in the application). All of this can happen in real-time, and soon enough will be how most large scale business transactions will be conducted. Within the next few years companies will be able to transcend international regulatory and currency barriers and just get down to business with the help of block chain technology. Of course, I’m simply summarizing for brevity’s sake, but things like this are just the beginning.

While the first iteration of ARRE is currently live and operational, subsequent editions and updates are subsequently being perfected as well that will leverage the latest and greatest technology to continue streamlining the commercial real estate industry as well as making it significantly more transparent.

One of Eolian’s core missions and mantra is focused on “Building New Worlds” and the launch of ARRE is certainly going to help us do just that.

About Eolian: Eolian is a software development and marketing production firm capable of conceptualizing and building Virtual Reality (VR) and Augmented Reality (AR) applications with practical uses in four main industries: Real Estate, Military, Healthcare, Education, and Marketing. Drawing from a combined 30+ years’ experience in software development and marketing, the team develops and deploys applications on the following VR and AR HMDs (Head-Mounted Displays): Microsoft Hololens, HTC Vive, Gear360, PlaystationVR, Google Cardboard, and Meta2 among others. Members of the team have already built applications such as interactive VR tours, interactive VR simulators, room-scale interactive trainings, hologram trainings, and much more. Eolian is also developing additional use-cases for additional industries such as: Travel/Tourism, Events/Venues, Golf Courses/Country Clubs, Action Sports, and Non-profits among others. For more information, please visit www.eolianvr.com.