Tag Archives: Marketing

Fantasy Football

Why My Fantasy Football Obsession Makes me a Better Business Man

Despite the current negative climate surrounding the NFL I’m still an avid fantasy football enthusiast. That being said, the focus of this post isn’t related to that unfortunate side of game, rather it’s designed to discuss some of the parallels between playing fantasy football and the business world, and how skills acquired and enhanced via the former can help improve those in the latter, and vice versa. These are just a few of my observations, so if you have others, or even want to elaborate on some of mine, please feel free to leave a comment. Here goes.

Knowledge and Information = Currency

Knowing things before the rest of your league can be very lucrative, assuming that information leads to action. The rate at which information is distributed nowadays has reached breakneck speeds and the definition of instant is constantly being redefined. Access to these information distribution tools is pretty widespread, I remember the days when Rotoworld was my secret weapon, then NBC Sports acquired it and now its common knowledge. The key differentiator in a world of instant information however, is having the courage to act on it. Most people see the world the way they want to see it so when they hear things their initial reaction is disbelief, which creates hesitation. If you hesitate that lotto ticket sitting on the waiver wire gets scooped up and leads someone else to fantasy glory.

Perception is Reality

In the crazy “Twitter-Mob-Rule” world of today facts are often secondary to perception and propaganda with regard to the establishment of market value. Perception tends to be molded by which information source you use, the writers you read, talking heads you watch, etc. When you have a level of familiarity it leads to trust which leads to bias, which is ultimately the basis of perception. For example, if you use ESPN rankings rather than Yahoo’s you’ll notice they both are mostly different despite being made up of the same players. Therefore if you do a draft in Yahoo you can find value from guys who are ranked much lower compared to ESPN where they may be priced more accurately, and vice versa. As such, whether you get your stock news from Yahoo Finance, CNBC, or Fortune, you can read many different opinions about the same stock which could lead to different actions, one says buy, the other sell, your preference for information will directly impact the subsequent transaction. Before many drafts the buzz surrounding guys like Toby Gerhart reached deafening heights, causing many to reach, the current reality however is most likely nauseating for his owners (I wouldn’t know though as I wasn’t buying what they were selling).

The Rich Usually Get Richer

Having a wealth and depth of assets gives you leverage. In fantasy football it allows to you to offer two-for-ones and three-for-twos trades, the things that lead to upgrading your weaker positions. It also gives you the ability to have a higher tolerance for risk, the kind that can lead to a higher reward. Having the knowledge and foresight to identify “sleepers” and get them at a discount is crucial for success. Whether you play them yourself in lieu of your “busts” or trade them for more proven stars having the knack for picking winners is valuable. This often requires an objective mindset, leaving emotion and the persuasive rants of the so-called experts out of it. Be more like Buffet than Cramer when it comes to finding value and you’ll end up rich.

Sometimes Past Performance is Trumped by Upside and Potential

This lesson is more something to be aware of than a fact of life. Everyone is different and the human element and opportunity play a huge role in dictating future performance. I will say this though, people often have a burning desire to be the one that “discovers” the next big thing. Therefore they will reach for someone with high upside rather than take a boring old veteran with a well-established and predictable floor. The results of which are always mixed. Guys that took Monte Ball over Demarco Murray are probably second guessing themselves right now; then again that feeling could change tomorrow. I feel that you need a mix of both to truly do well, coupling a high upside with a high floor as well. 

Starting Well Doesn’t Mean Ending Well and Vice Versa

Nearly a decade ago Netscape Navigator came roaring out like gangbusters, while Google was a little late to the search engine game (remember Ask Jeeves?!). In hindsight we now see how both of these stories turned out. The market and fantasy landscapes change literally every second of every day as they are impacted by a variety of external forces. Sometimes they’re changed by politics, more or less demand, or emerging competition. Sometimes they’re changed by injuries or suspensions. Just because you’re in 1st place today doesn’t mean your whole team won’t get injured tomorrow, it’s the NFL and crazier things have happened. In addition, being in last place after 2 weeks of the season doesn’t mean you’ll stay there (I’ve experienced both phenomena many times)! The key is to never rest on your laurels whether you’re failing or succeeding. Always be open and aware of potential changes and opportunities coming down the pike and be prepared to act accordingly.

Aside from the time consuming distraction of keeping track of my teams, players, injuries, etc. required for playing fantasy football it can actually be quite a learning experience. The correlation between fantasy football approaches and techniques with that of the business world are many and lessons that applies to each in order to be successful. It even goes further than business as it’s undoubtedly made me a better write too, you should see how clever yet vicious some of the trash talking/verbal lashings get. Perhaps I’m simply trying to justify my obsession, or perhaps I’m on to something here. Regardless I’d love to hear your thoughts on the matter!

So I Moved to Charlotte for a Girl…

Well THE girl. And if you knew Claire you’d understand. I like to think she’s the Daisy Buchanan to my Jay Gatsby, except I’m still working on building the fortune of course. The other difference, which is a fortunate one, is that we still have the opportunity for the happy ending Gatsby and Daisy never got.

Mike and Claire

Mike Simmons, CEO of WIMS Consulting, and Claire Hosmann

To make it happen I had to move from the city I love and lived for the past decade, Miami. After nearly 6 months of this new adventure, in hindsight I’d still make the same decision every time. Not only did I take a big chance moving to a new city to be with the love of my life, but it also led me to taking another risk by starting my own business. It’s not every day you get the opportunity to pursue both of your biggest dreams at the same time.

In order to find true happiness you need to take chances on the things that matter. Life is tough though, and it makes holding on to your comfortable and predictable job, or your same circle of friends, the easy and safe choice. But the only way to grow is to get out of your comfort zone and chase after the things you want in life.

Alas, rather than settling for a job working for someone else, and having to start over, I decided to start my own consulting firm. I had been planning on how best to do this for a couple years, yet while having a comfortable and mostly enjoyable job it was tough to work up the courage to take the leap of faith. I found myself over-thinking and second-guessing myself. I kept postponing my dream for tomorrow when I would have more time and money saved, like that would ever happen!

Sometimes you just need to jump and hope for the best; otherwise you risk living a life of regret. To me, that’s a fate far worse than trying and failing. It certainly hasn’t been easy, and it’s probably the hardest thing I’ve ever done in my life, but so far it’s been the most fulfilling as well.

Fortunately, with the help of technology, my business can service clients all over the country and even the world. So moving to Charlotte doesn’t mean I have to completely forget about all the relationships I’ve built in Miami. I will absolutely keep working with clients and helping people there too. I’ll even be pursuing business where I grew up in PA and CA as well. I don’t plan on stopping there either. They say you can’t have your cake and eat it too, but I certainly plan to try. And hopefully I can help many other aspiring business men and women to the day same.

I know I have a long way to go, and I haven’t figured everything out yet, but I’ve learned so much along the way that I wanted to start a blog (as if the world needs another blog!) to share my experiences and insight with all you like-minded entrepreneurs and young professionals out there. Who knows, perhaps it will help me finally finish the book I’ve been “planning” on writing for years now too.

The purpose isn’t just to tell you stories or offer suggestions with how to market your business, but to create an open dialogue and share ideas and resources in a collaborative manner. I can admit that I don’t have all the answers, but I believe you can learn something from every single person out there if you’re willing to listen.

The WIMS Guide as I’m calling it, will discuss a wide range of topics that impact the daily (and future) lives of entrepreneurs and young professionals alike. It will feature regular posts from me, along with a variety of featured authors to ensure a well-rounded, dynamic, and fresh perspective. If you have an idea or desired topic you’d like to discuss, or if you’d like to be one of our featured authors, please don’t hesitate to reach out. In the mean time I hope you enjoy and perhaps learn a thing or two along the way!