Tag Archives: Claire Simmons

Be Amazing: The Life of Your Dreams is Waiting

By: Claire Simmons

Every January, millions of people reassess their lives, set new goals, declare their intentions and dive in to be the best versions of themselves. The promise for a fresh start is very compelling and enticing. Yet for all the hustlers and grinders, this is something that needs to happen not just in January, but every month of the year. There’s no need to wait to be amazing.

If you are committed to being a rock star, to becoming financially fearless, to being a leader and to living your dreams every day, then you need to learn how to give yourself an edge up on the competition. You need to focus on creating and maintaining energy all day long. You need to master efficiency so you can maximize the work and the profits in the least amount of time. People who can do this will be successful AND will create a life that is full of purpose, productivity and happiness.

Indulge me for a moment and let’s think about what an Olympic athlete does to prepare for competition. Their training is a 24/7 approach. Every single thing they do propels them to victory. Their sleep, their nutrition, their workouts, their mindset- it’s all calibrated to the nth degree to make them the best for that one chance at victory.

So if these athletes put in all that time and effort into that one chance- why would you, who literally competes for success every single day, not put in that same amount of effort to compete in the game of life? You could savor that triumphant feeling every night and allow your body and your mind to perform at its peak. Your work, your relationships and your mood will exponentially soar and you will conquer your goals every month- and not drop off the way most normal people do at the end of January.

Now let’s get into the call to action. This is the fundamental list for getting your edge, increasing energy and improving efficiency:

Fuel:

If you eat junk, you will feel like junk. Your body is a temple. Treat it as one and you will feel better than you have ever felt. While there is no “one diet fits all” I believe in keeping it simple and eating real foods. What’s real food? A rule of thumb is that it is made of one ingredient. Mix and match them to create an endless amount of variety and most importantly, for you to look and feel your best.

Habits:

A routine is a platform to success. There will inevitably be times to shift the routine, but at your core, learn what makes your body and mind feel and function best. How many hours of sleep do you thrive on? Are you most motivated at morning or night? Cut down on shallow hobbies that take away valuable time and drain brain power. You’ll be amazed at how much time you get back in your day when you become aware of what distractions have become habits. On the flip side, incorporating small but easy habits, such as walking 10 minutes after every meal, reading a few chapters of a motivational book a night, or having an engaging conversation on your drive home will give you an edge over everyone else.

Exercise:

The best exercise is the one that you will do the most often. Simple as that. Find a workout that you enjoy and commit to it. If you’re someone who despises the gym, then just make it a point to move regularly throughout the day. There’s no excuse for excessive sitting and laziness. Of course it’s uncomfortable at times, but if you want to change your mood, shift your energy and get a major rush of feel-good endorphins flowing through your body, then exercise is the number one way to do that.

Mindset:

The mind is so powerful. Most times our bodies give out first, or we stop because we feel tired and burnt-out. Those who strive to be successful know that this is all temporary and can be adjusted by refocusing as often as needed. Strengthen the mind with regular meditation, eliminating distractions when working on an assignment, creating a clean and aesthetically pleasing environment, and readjusting your attitude. If you’re still in a slump- change your environment. Do jumping jacks, get outside, take a mini break and jump back in with a fresh attitude. Fake it until you make it if necessary- get rid of the negative self-talk and tell yourself every day how awesome you are.

Finally, don’t put off living your best life until that “one day” in which all your dreams will magically come true. Don’t you want to be happy and successful every day? That can literally happen right now. Find what you love and weave it into your life immediately. If you commit to making yourself the best version of you; the rest will follow!

 

For more tips and daily motivation, follow @livingyourdreams_claire on Instagram and on Facebook @clairesimmonslivingyourdreams. Her previous WIMS Guide blog post can be found here.

The BEST Approach to get Media Coverage for Your Business

Most entrepreneurs and small businesses do not have the budget to shell out high dollars for paid advertisements to promote their services. Instead, they need to rely on cost effective or free ways to get their message out. The same is true for public relations professionals who are tasked with gaining publicity and raising awareness for their organization. While their marketing and advertising colleagues often have a nice chunk of change to spend on ads or partnerships that promise coverage, the majority of the publicity the public relations team brings in is done with little or no cost.

I’d like to share what I have found to be one of the most successful methods of getting a news outlet to talk about your work and demonstrate how you can do the same for your business. It all comes down to identifying a great story and crafting the perfect pitch. Media with CHS 2

  1. Make your pitch a story and not a commercial

My first tip is the most important. Do NOT make your pitch a commercial. No one is interested in how wonderful and intelligent your product is. If your pitch goes on and on about why everyone needs to buy this product or how great of a business person you are, it will get thrown in the trash, along with your reputation.

The best way to promote your business is to dig a little deeper and find a real life example that clearly illustrates why something is news worthy. This will take more effort on your part but it will make all the difference in whether or not you get coverage, and ultimately, the story that comes out will resonate with your target audience much better than an expensive commercial.

  1. Find the essential “characters” for your pitch

Your pitch needs to focus around the main character. This should be someone who is not affiliated with your business; such as a customer or a client. If you are promoting a product or a service, find someone who uses it on their own (meaning they are not getting paid to do so) and who genuinely has a positive experience with it. Your pitch will highlight their experience and what led them to use your service/product and the difference it has made on their life.

Secondly, you need an expert; whether it’s yourself or a designated spokesperson for your company.   This role is to discuss how the service or product benefitted your main character. They should also discuss what they personally did to help this person and what their work means to the community. This role does not include showing off, gloating or trying to steal the spotlight.

  1. Is there a conflict and resolution?

In order to have a story, your main character needs to have a conflict that your expert has solved by his/her service or product. In addition, you need to make the case that this is something that can help all of the reporter’s audience as well. It can’t be something that will only benefit one person.

Once you have your two main characters, the conflict and the resolution, you can plug your information into a simple format. I’m going to coach you through this format using a recent story I worked on that resulted in coverage for one of my clients, Dr. Oleg Tcheremissine. Claire and the Oosterhuis's

  • Introduction of main character

Example: Peter Oosterhuis, a former golf pro and CBS sports commentator, is incredibly popular and respected among his peers, fans, and family. He has a long and storied career in golf and is known best for defeating golf legends such as Jack Nicklaus and Arnold Palmer.

  • Describe the Conflict

Recently, Peter and his wife began to notice lapses in his memory and professionalism. He struggled with everyday tasks and was growing increasingly frustrated with the mental changes he was experiencing.

  • Introduction of your expert

Peter went to go see a doctor in Texas. The doctor diagnosed him with Alzheimer’s disease; and suggested that he go to Charlotte where the experts there would be the best to treat him. Peter went to Charlotte where he began seeing Dr. Oleg Tcheremissine, who enrolled him in a groundbreaking clinical trial.

  • Resolution

While we don’t know if Peter is receiving the actual drug or a placebo in the trial, he and his wife are on a mission to raise awareness and funding for the treatment and research of Alzheimer’s disease. They want to let others know that this trial is significant for the development of a drug that may ultimately lead to a cure for this devastating disease.

  • Impact- Why should anyone care?

Alzheimer’s can happen to anyone- even the greatest athletes like Peter. The more we talk about this disease, the better the chances of finding a cure. Everyone in Charlotte would appreciate that the world’s best doctors and researchers are located in their backyard and should they or a loved one ever need treatment for Alzheimer’s, they won’t have to go anywhere else.

Results:

WCNC, the NBC affiliate in Charlotte, covered this story and ran it during their nightly news cast.

The Alzheimer’s Association shared this story as a message of hope and education for all of the patients and caregivers that follow their YouTube Channel.

Peter’s story remains one of the most viewed on the Carolinas HealthCare System’s Daily Dose blog, which is followed by thousands of people in North and South Carolina.

The Charlotte Observer did an in depth piece on Peter and his wife and describes the clinical trial that has the potential to delay the progression of Alzheimer’s disease.

  1. B-Roll Media with CHS

To provide an additional incentive to reporters, you must find b-roll to support your story. According to the Content Marketing Institute, b-roll is the extra footage captured to enrich the story you’re telling. Instead of featuring only talking heads on video, you want to include additional video footage, still photographs, animation or other graphic elements.

In the case of Peter’s story, we reached out to the Quail Hollow Golf Course who allowed us access to film Peter playing golf there, we supplied reporters with old photographs of Peter and his wife and coordinated with Dr. Tcheremissine at the neurology clinic to film a checkup with Peter. Those visuals really made the story come to life and allowed the viewer to see what it was like to experience what Peter was going through.

  1. Fact Sheet

If you are pitching a story idea to the media, it is your responsibility to know your topic inside and out and you must be able to teach the reporter about it. Often times, the expert may be so advanced they don’t break down the information in an easy to understand way; so the reporter will often rely on you to explain it to them. Or if you are doing the interview yourself, you must absolutely be prepared for every potential question they can ask you. Plus, reporters are on tight deadlines so they don’t often have the time to research each topic. This is where you can be a huge help to them. I like to supply reporters with a fact sheet before and after each interview with suggested questions, key messages, and data. You can even go as far as to write the story for them and supply quotes, photos and links for more information.

Recently I worked on a story about a young woman who got married in her father’s hospital room just days before he passed away. A reporter with People Magazine was at the airport so couldn’t be there in person- so I took photos for her and provided as much information as I could so she could write her story.

  1. Share and Follow Up

Now that you put in all that work to get your story in the spotlight, it’s time to share it! Post the link on social media, your company’s YouTube page, and email your family, friends, and contacts. When the share the coverage with their networks, it gets even more exposure! Plus, it’s a great way to build relationships with everyone involved and if the experience was positive, it will be that much easier to work with that reporter on another story in the future. When reporter Lena Sun with The Washington Post covered the behavioral health integration model, we shared the link and connected with Lena on Twitter to immediately to promote the story, which resulted in greater exposure of the report and our behavioral health team.

Conclusion

According to research done by Paul Zak and his team at the University of California, Berkeley, stories “shape our brains, tie strangers together and move us to be more empathic and generous.” These are all the emotions we should try to evoke when reaching out to our target audiences. Anything less than that and they will change the channel, skip over the story, and stop engaging with you. I encourage you to put on your own reporter hat and ask questions to find that great story that will resonate with reporters and audiences to ultimately help you achieve your goal- showcasing the great work of you/your company and getting your audience to respond and connect with you.

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Claire Simmons is with the clinical public relations team at Carolinas HealthCare System in Charlotte, N.C. She is responsible for developing strategic communications initiatives and coordinating public relations activities for women and children’s services, behavioral health and neurosciences. Claire develops and manages annual communications plans that promote new programs, facilities, services and other activities for her various clinical specialties. As a former news producer and reporter, Claire’s favorite aspect of her work revolves around telling stories that connect with the community while promoting her clients. Connect with Claire on LinkedIn or email her at [email protected].