The BEST Approach to get Media Coverage for Your Business
Most entrepreneurs and small businesses do not have the budget to shell out high dollars for paid advertisements to promote their services. Instead, they need to rely on cost effective or free ways to get their message out. The same is true for public relations...
The WIMS Guide Pivot
I originally launched my blog, The WIMS Guide a little over a year now, and have been writing sporadically ever since. I mostly receive positive feedback with each post, which is nice, but to be brutally honest with myself it wasn’t going anywhere. And to keep doing...
The New WIMS Inc: Putting In-House Marketing Departments on Notice
The New WIMS Inc: Putting In-House Marketing Departments on Notice
Cut Your Teeth
Little did I know when I first heard this rather graphic and cringe-worthy phrase how literal it could be. Somehow out of nowhere I fainted, falling face first into his granite sink and literally cut my tooth in half, while chipping several others, and bit through my lip. To add insult to injury my limp body subsequently collapsed into a kitty litter box…
Running Out of Runway
At the time it was a very awkward and uncomfortable conversation with my future father-in-law, but in hindsight it was very necessary. In the couple weeks since I’ve been much more focused and disciplined in the day-to-day operations of my business. I’ve always had a keen instinct for self-preservation (that’s even more so now that I have others to take care of as well) so there’s really no greater motivation than realizing that if you don’t soon take off, you’re going to crash and burn.