Category Archives: CRM

WIMS Client Spotlight: Close Off Market

Close Off Market, Inc. and its team have been working tirelessly to solve a major problem facing the real estate community: tighter margins caused by slowly moving deals and antiquated business practices. Close Off Market has created a unique technology platform that offers subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. The platform leverages pre-existing technology (such as e-signature, CRM, ecommerce, etc.) and then adds its own proprietary algorithm on top to bring it all together. The business is built off the hypothesis that further enabling technology to add another layer of efficiency will help streamline the entire sales cycle and will make a tremendous impact on users businesses.

If you’re in the commercial real estate industry, you know how important getting access to the best possible deals at the best possible time can be to help increase the ROI on a potential transaction. Whether you’re a developer, investor, property manager, or otherwise having access to the best information, operating an efficient business, maintaining great relationships, and making timely decisions can make or break your organization.

Close Off Market has completely systematized the process to streamline the entire cycle and present its users with off market deals that are fully customized to their specific desired criteria.

Close Off Market’s co-founders are Clifford Blanquicet, Jr. and his wife Anna Blanquicet. Clifford is an entrepreneur and CEO of Blanq Real Estate, he’s also a commercial real estate broker, investor, and property manager. This problem is something he experiences daily and is extremely familiar with. Finding a way to solve it became a passion project of his that eventually led to the spin off and creation of the new entity.

He wanted a simple, automated, yet functional platform that expedited the commercial real estate acquisition process, while also providing invaluable insight into what his clients needed and wanted in their respective businesses. After searching unsuccessfully for such a platform, he noticed a void, and a potential opportunity. This led him on the path of creating Close Off Market.

After allocating the necessary resources and assembling a team, he and the company recently finished their internal development and testing phases and have now launched the initial beta platform to the public. While there is an extensive product road map in place that will continue to be rolled out in the near future, the existing iteration of the Close Off Market platform is ready for further user testing.

ABOUT CLOSE OFF MARKET

Charlotte-based Close Off Market, Inc. is a real estate tech startup focused on streamlining the process of commercial real estate acquisitions. The company offers a secure, cloud-based technology platform that provides subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. For more information, please visit: https://www.closeoffmarket.com/.

THE WIMS GUIDE COVID-19 ECONOMY EDITION AKA “THE SOUTH FLORIDA CORONACONOMY”

By now we’re well into the quarantine period and pretty deep into the business disruption that’s been the byproduct of the spread of CoVid-19/Corona Virus. At this point many of us are (at least relatively) beginning to adjust to the new normal and catch our breath in terms of what this means to our various businesses. Hopefully you’ve been able to strategize on potential pivots, are making the necessary adjustments, and are getting closer to finding a new groove for the path forward.

On the other hand, it would be naive to think that every businesses is going to make it through unfortunately. To think where we are now compared to even a month ago is pretty horrifying. But that being said, the ONLY thing to do now is continue to march onward with an unrelenting focus on doing whatever it takes (even if that means closing up shop and going in a different direction) to get through this. Looking forward is really all that matters now.

In that light I want to use my company’s (WIMS Consulting) platform, clients, partnerships, relationships, etc. to help share resources, ideas, insights, hope, strategies, etc. to help you and your business navigate these waters. I know a lot of people are doing this too and some of these things may be redundant, but I’d be remiss if I didn’t do my part and just let others do the leading during this time.

Considering the majority of our our business is based in Miami, FL and Charlotte, NC I’m going to create a page for each with specific local information in addition to the more macro/federal stuff. Further, I’ve volunteered to help lead the “South Florida Business Continuity Task Force” so will be sharing more information about that too as we launch the website later today (3.27.20). In Charlotte, we’re going to spearhead something similar via the Charlotte Business Group. Stay tuned!

In the mean time please reference the content below which I’ll be updating regularly. If you have anything else you’d like me to add please email me directly at [email protected].

It may sound insensitive right now, but as the saying goes: “Never let a good crisis go to waste.” This is going to produce unprecedented opportunities if you look for them. Another extremely applicable quote: “This too shall pass!”

-Mike

Financial Support

SBA/Disaster Relief Loans:

By now just about everyone has been spreading the word on this. But this page from the Greater Miami Chamber of Commerce includes specific info for Florida. “The SBA Economic Injury Disaster Loans are NOW OPEN for Florida. Small businesses & non-profits impacted by COVID-19 can apply for up to $2M in assistance.”

IRS – Federal Tax Relief protocol.

Florida Department of Economic Opportunity: Short Time Compensation Program for Employees is here. Reemployment Assistance Guidance is here.

The Miami Foundation has seeded The Community Recovery Fund with a $300,000 contribution. That number is growing with various donations from citizens and organizations alike.

The United Way and The Miami Herald have come together to activate a short term relief fund as well called Operation Helping Hands.

Miami Impact/Next Steps

The Greater Miami Chamber of Commerce – CoVid-19 Resource Portal is great and continues to be updated. They also have a “Members In Action” page that highlights what many of the specific businesses within the Chamber are doing to help the community.

The Beacon Council’s “Business Continuity: COVID-19 Business Resource Center” is phenomenal as well.

The Miami Foundation’s CoVid-19 Community Recovery Resources rocks, it covers organizations and funds that are helping out in the community too including many non-profits. This is one of the most well done and robust pages I’ve seen.

The South Florida Business Continuity Task Force has formed, including many of South Florida’s best and brightest minds from the legal, accounting, financial services, and entrepreneurial sectors among others to share specific insights and action items to help business owners survive the current cycle as best as they can and position themselves to try to get ready for the other side of it.

The South Florida Business Journal is offering it’s CoVid-19 related stories to be accessed for free. They also have two guides, one that’s for general South Florida businesses, and then another specific for small businesses.

The Florida Chamber of Commerce’s “Follow Facts, Not Fear” page is another solid resource.

Legal Services of Greater Miami provides free civil legal services for the low-income communities of Miami-Dade and Monroe Counties and is recognized as one of the most outstanding legal services programs.

The Miami Herald “What do you need or what can you give in this crisis? We’re connecting people with people” is beautiful and yet another great idea/program.

The Fountainhead is “working to compile an extensive list of resources for artists.”

The Miami New Times created a piece called, “Here’s How and Where Creatives Can Apply for Relief Funds” very good as well and covers a community that can be overlooked.

Business Ideas/Strategies

65 Free Tools to Help You Through the Coronavirus Pandemic (Entrepreneur Mag)

On CRM: How Companies Are Leveraging Their CRM Systems To Help Navigate Through COVID-19 (Forbes)

Coronavirus: What Every Business Owner Needs to Know (Wix) great article with a lot of sound ideas, even if some are seemingly obvious.

Email Marketing: This was a great article from Fast Company, and insightful. Just because everyone else is sending emails doesn’t mean that you shouldn’t do one too. Just make sure it’s really well done if you do and that it adds value to your audience (don’t be self serving).

List Of Coronavirus (COVID-19) Small Business Relief Programs (Forbes)

COVID-19 Will Fuel the Next Wave of Innovation (Entrepreneur Mag)

How to Get Mortgage Relief (Investopedia)

MORE TO COME!!

Level Up Your Business: Introducing the Launch of LDR BRD

The LDR BRD Mission:

We help your business understand and connect with your customers by providing actionable intelligence on consumer behavior. We want you to really know your customers and your market. We give you the power to increase revenue, brand exposure, and increase market penetration by deepening your relationships with your customers.

Whether you’re in the early stages of the concept, have been around for a while, or are currently experiencing a wave of growth, we understand each business has its own unique set of challenges and opportunities and customize our approach accordingly.

We work with you to help reach your destination, while keeping in line with your unique brand, mission, and everything else that makes your restaurant, brewery, coffee shop, winery, retail location, etc. stand out!

What sets LDR BRD apart?

Created for the food, beverage, brewery, winery, hospitality, and retail industries.
Integrates with your existing systems (or we can help you create them).
- Data collected from Web, Email, POS, Social Media, CRM, referrals, etc.
Tracks customer activity on-site and off-site.
- Financial, Online, In-Person, etc.
Data is then measured, run through filters, and used to identify your most valuable and loyal customers, how they interact with your business, and keeping them engaged with your brand long-term.

We have much more to come, but if you’re interested in learning more please visit our website and reach out to discuss!

The WIMS Guide Video Ep.11 – Cali Trip & More

The WIMS Guide Video Edition is Back! I’m in Cali for the next two weeks. We came out here to close out my wife’s maternity leave with a little business and a little pleasure spending time with family and friends.

Today’s video I mainly focus on where I’m at her in Cali with a call to action for any potential meetups, introductions, connections, etc. I’ll be in Southern California until Sunday, February 23^rd so please feel free to reach out!

The other topic is the Charlotte event I’m hosting on Thursday March 12^th. I’m putting on an event for Charlotte’s best and brightest while also celebrating 6 years in business for WIMS Consulting. The event is open so please feel free to bring a friend!

After some extended time grinding in Charlotte for about 5 weeks, I head back down to Miami for the eMerge Americas conference. If you do any business in Miami of Latin America you’ve got to make it down here for this. It’s one of my favorites and I make it down every year specifically for it. Some friends and I are also going to plan a mastermind/meet up for those in town, we’ll share the details on that soon.

Also, I’m still putting together the content plan and doing outreach for additional posts and videos, etc. so if you’re interested in spreading the word about a specific business topic, your personal/business brand, etc. let me know!

Lastly, we’re going back to some of the CRM and business development topics we’ve been working through but I’m going to start adding a lot more structure and even a curriculum as well.

Thank you for your time, attention and support as always!

-Mike

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here.

The WIMS Guide Video Ep.10 Restarting the Streak

Whelp I broke the streak! After literally 14 hours straight with a client firm there was a moment when I got back to the apartment around 10pm where I could’ve made the right decision and be Superman…but didn’t. Ugh!

Nothing like that bitter taste of blowing it to motivate you get back on track. Often it can derail someone and they spiral but I’m just going to shrug it off and get back at it. Especially considering that overall, yesterday was overwhelmingly positive and a major win. Spent the day with a law firm client talking business development and marketing strategy, doing some training, looking at the numbers, planning for the year ahead and really drilling down into the specific. Despite the unrelenting grind, the day absolutely flew by.

Now we just have to focus on making sure everyone follows up and is held accountable to the plan. Today, back to hustling in Miami. Carving out some time this am for billable work. Then have several meetings lined up and a networking event this evening as well. Onward!

The WIMS Guide Video Ep. 8 – Call to Action Friday

Getting this in a little last minute today but keeping the streak alive nonetheless! Still in the mountains of Banner Elk, NC and wrapping up Day 14 of the fitness streak (only 90 more to go yet to meet my goal).

Again taking a bit of a detour with something that I make more of a thing going forward: Call to Action Friday. Wanted to shout out that I’ll be back down in Miami all next week. The schedule is already packed with client meetings, prospect meetings, networking events, and much more. I’ve said many times I’m ALL IN on growing the business more and more down there and this is another major step in the right direction. I still have some availability left but even if we’re not able to meet in person this trip please reach out and let’s at least set up a call and make a plan for the next time as I’ll certainly be back often!

Also, I’m still continuing to seek more and more content from entrepreneurs and professionals who are looking to create more whether written or video. If that’s a part of your strategy for the year please reach out and we’ll get something going.

Thanks for the attention while I keep getting these reps in and have a great weekend!

-Mike

The WIMS Guide Ep. 7 – CRM: Gone Mobile

Today we’ve gone mobile, shooting from the mountains of Banner Elk, NC! It’s appropriate for today’s theme (we’re still drilling deeper into CRMs) about the mobile side of CRM.

Ideally, whatever platform you decide (or chose) will have a great mobile application as well. It can truly make a major difference with not only efficiency, but also with maximizing the program’s value. My go-to’s have great mobile apps of course (Zoho, Salesforce.com, HubSpot) but plenty of others do too.

It helps to be able to add notes/updates immediately after a coffee or lunch meeting, or after discussing an actual deal. I haven’t always been great at it either, but getting all the pertinent and timely data in the system ASAP really helps to ensure you don’t forget any of the crucial, and sometimes subtle details and information gleaned from those meetings. Further, being able to pull out your phone (when appropriate) to recall a key piece of intel can be valuable as well.

Why rely on your memory when you have a supercomputer in your pocket?

The WIMS Guide Ep. 6 – CRM: The A-Team

If you’re following along (if not that’s ok too) today we’re talking about what you do as the next step in launching or redeploying your CRM. You’re going to focus solely on the A players for now. The main thing that is going to create momentum and keep you using the system is achieving ROI as quickly as possible. That’s the main benefit you want out of this and thus its the primary goal.

The quickest way to get there is prioritizing the A players first, aka your best clients and prospects. So after you’ve got the data, context, and all the other appropriate information about them in there you’re then going to focus on doing something about it.

You’re going to pick these people and go through them and schedule/pre-plan your out reach and follow up strategy. You’re going to leverage the task list, the calendar, reminders, etc. to layout the timing and content with which you’re going to conduct your outreach. And you’re going to leverage the CRM to systematize/automate it and take out the human element (somewhat, but not entirely).

By now you should have some sort of script that articulates your value proposition well along with a deck or brochure. Pre-schedule your follow up, and do between 3-7 touch points to make sure you see it through. Once you close the deal you can eliminate the subsequent steps as they’re convert. Put the email script in there, add some customized talking points, context, recall a funny joke or something they care about and set the entire campaign up in one shot.

The feeling you’ll get knowing this has been accomplished is going to propel you forward and create an invaluable supplement to your day to day activities. Give it a shot and let me know if you need any assistance.

-Mike

The WIMS Guide Ep. 5 (CRM ABC’s) – For Entrepreneurs and Professionals Focused on the Journey

Wow! You’d be surprised how fast you can get a solid streak going. Seems like just yesterday I started on this (ok so it wasn’t THAT long ago but still) and already we’re on the 5th video. I also completed day 11 of my fitness streak today too. There’s definitely something to be said for just starting where you are, and taking massive action. Before you know it you’ll have some serious momentum to continue building off of.

Today we talk about the CRM ABC’s. This is the next step you want to take whether you’re just starting out or have an existing database. It can be overwhelming trying to clean up a massive database of thousands of contact records. So we’re going to start with your A players. As they say 80% of your business is generated from 20% of your clients (I’m paraphrasing to make a point). Rather than trying to maintain the whole database right off the bat we’re going to focus on your top clients and prospects and making sure that their records are dialed in, up to date, accurate, and that all appropriate context is in the system.

The number of A’s is going to vary based on your situation. It could be 10, 25, 50, 100, etc. It’s mostly arbitrary but you want it to be the people who really matter. Whether they’re existing clients, or companies on your “wish/hit list” that’s up to you to decide.

After you make that decision, get to work making sure the necessary and relevant data is in the system. This will include contact information for the specific people/decision makers you want to track, prior communications (if applicable), potential referral sources or champions who can help, insight into their problems/needs that you can help solve, etc. Anything that might be helpful with continuing to serve them well, or to help you close the deal should be included.

Once you get these done you’ll have some serious momentum to continue charging through the rest. But no matter what, these should always remain your priority.

The WIMS Guide Ep. 4 (Intro to CRM) – For Entrepreneurs and Professionals Focused on the Journey

Today we’re going to cover a brief intro to CRM (Customer Relationship Management) for those who don’t know what it is, and for those that do, I just go into some quick initial steps to consider taking if you’ve been apprehensive thus far. I know it can be tedious to set up and maintain but the ROI is incredible if deployed correctly.

It’s really mind blowing to me how much resistance there still is out there. Frankly, it’s like turning down a superpower. If you want a little help or guidance please reach out! Whether you’re starting from scratch, converting an Excel File/Google Sheet, or you’ve been using a CRM for a while but are stuck in a rut, WIMS Consulting can help you take it to the next level.

In summary, my favorite/recommended platforms are:

Zoho (https://one.zoho.com)
Salesforce.com

Track your leads and prospects from website/marketing, intros from referral sources, lead generation, sales cycle, your existing customers and deal flow, etc.

Sync email, whether Outlook/Gmail
Sync Email Marketing: MailChimp/Constant Contact
Sync Social Media Accounts
Card Scanner app to streamline uploading business cards and converting them directly into contacts.

I’ll make sure to keep adding more and more value on how to continue leveling up your CRM and sales game throughout the year. Much more to come!

-Mike